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Games as Product: Producing Better Games
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- Jamil Moledina, Director of the Game Developers Conference
- Julian Eggebrecht, CEO of Factor5
- Sun Jian, Business Development Director, The9
- Ken Klopp, Executive VP of Technology for Ubisoft Shanghai
- Adam Lang, Director of New Business Development, Shanda
One of the key global trends in game development, whether developing an MMORPG for the PC or a next generation console title, is that production costs are expanding exponentially. Games require higher budgets and personnel commitments' compounded by the scarcity of talent, putting revenue farther down the timeline. IP licensing costs are increasing, and competition is on the rise.
This production complexity is pushing global publishers to setup studios in China and outsource to China. At the same time, Chinese studios are experiencing this complexity through developing their own MMORPGs, a genre that tests every limit of game production. This panel addresses all of these issues, and the challenges faced in realizing these goals.
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