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Games as Art: Designing Better Games

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  • Monte Singman, CEO of Radiance
  • Lu Zhi Gang, Art Studio Manager for Ubisoft
  • Mark Terrano, Technical Game Manager for Microsoft Xbox
  • Xu Peng, MMO Game Designer Manager, Shanda

Game players are looking for something new, and the game industry faces a challenge in delivering that. What features make a game better? Improved graphics? A more compelling story? Simpler gameplay? More believable animation? More interaction with other players? Better experiences tailored to the uniqueness of the device?

The panel examines what players in different national regions want in a game, and what factors make a globally successful game. Panelists include game designers, programmers, and artists.

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