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The Alchemy of Addiction: Creating Games That Keep People Playing
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Mike Sellers
The gaming industry knows the importance of creating addiction in games. With increasing budgets and decreasing life spans of today's computer games, it is more crucial than ever for developers to create games with an order of magnitude increase in repeat game play. This lecture focuses on online games, exploring how to create long-term addictive experiences. Topics covered include designing for human needs, making living environments instead of canned plots, and increasing player loyalty and numbers. Important issues such as customer support, pricing, and the future of cultural computing will be discussed as well.
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