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"What's Next in Game Design" - Game Design Keynote
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In his game design keynote address, Wright will discuss next generation game design and development.
Biography
Will Wright has become one of the most successful designers of interactive entertainment in the world. Credited with establishing “Simulation Reality” as a new genre in a gaming world previously focused on action and sports, Will is the creative force behind the award-winning game franchises SimCity and The Sims. The total sales for these two properties exceed 70M games sold, life to date. Recently named one of the top 25 “Most Influential People in Video Games” by the Wall Street Journal and named to Fast Company’s “Fast 50” list, Will’s honors and accolades include making Entertainment Weekly’s “It List” of “the 100 most creative people in entertainment” and Time Digital’s “Digital 50” in 1999, receiving a “Lifetime Achievement Award” at the Game Developers Choice Awards in 2001, being named #35 on Entertainment Weekly’s Power List in 2002, becoming the fifth person to be inducted into the Academy of Interactive Arts and Sciences’ Hall of Fame that same year, and receiving the PC Magazine Lifetime Achievement.
Will is currently devoted to the creation of Spore™, which took home the Electronic Entertainment Expo’s most coveted prize, the Game Critics Award for Best of Show when the game debuted at E3 2005. Spore was also named Best Original Game, Best PC Game, and Best Simulation Game.
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